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About Us

The Story behind Happy Maté

It all started with a torn ACL — twice, actually.

 

In the midst of recovery, I was selected for the Blitzboks squad. While touring internationally, I was introduced to yerba maté — a drink steeped in South American tradition, known for its grounding energy and mental clarity. I began drinking it before every session and match. It didn’t just give me a boost — it became a ritual. I felt more present, more focused, and more connected to myself and my performance.

 

Even after tearing my ACL again, yerba maté stayed with me. It became a daily practice — a small, powerful moment of consistency and clarity in the midst of change and challenge. It helped me stay energised without the crash, sharp without the jitters, and centred even in recovery.

 

That’s when the idea for Happy Maté was born.

 

I wanted to share this experience , not just the drink, but the ritual. The stillness before a storm. The clarity before a game. The shared sip between friends. Yerba maté isn’t just about energy. It’s about how you start your day, how you move through it, and how you show up for yourself and others.

 

At Happy Maté, we’re on a mission to elevate everyday rituals, empower the human spirit, and ignite natural performance — one sip at a time.

Our maté is crafted to nourish your body, invigorate your mind, and fuel your journey — rooted in ancient tradition, brought to life with a bold, fresh energy.

 

With each cup, we invite you into a space of clarity, connection, and conscious living — where energy comes from nature, and focus is a feeling, not a fix.

 

Our Vision is to share the experience of ritual, togetherness, vitality, and performance with every person who picks up a gourd, cracks a can, or simply takes a moment to be present.

 

This isn’t just a drink. It’s a way of life — and it changed mine. 

 

~ Jason Du Plessis. Founder of Happy Maté.

 

What Happy Maté Is About ?

Happy Maté is more than a yerba mate brand — it’s a lifestyle. Rooted in discipline, community, and natural energy, Happy Maté was inspired by elite performance, shaped by personal struggle, and driven by a desire to uplift others.We’re here to bring South Africa (and beyond) a new kind of daily ritual:One that’s healthy, empowering, and deeply purposeful.

Our Vision

Is to become South Africa’s leading functional beverage brand —inspiring a generation to live healthier, perform better, and connect deeperthrough the daily ritual of yerba mate.

Our Mission

Our Mission is to introduce yerba mate to South African homes, athletes, and communitiesTo educate people on its benefits for focus, performance, and well-beingTo empower individuals with natural products that support their health goalsTo build a community rooted in tradition, resilience, and holistic living
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Contact

+27 71 381 8471

Address: 9 Flycatcher Crescent, Glen Marais, Kemptok Park, Johannesburg, Gauteng, South Africa.

© 2025 Happy Mate | Website by COLLAROS AND MOORE CONSULTING (PTY) LTD

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